User acquisition
Install campaigns for fintech, gaming, commerce and utility apps. In-app display, native and push placements with country, city and carrier level targeting.
Hong Kong · Mobile performance marketing
User acquisition that scales across emerging markets.
We plan, buy and optimise mobile app installs for advertisers across Southeast Asia, South Asia, Africa and Latin America. Paid on delivery, verified server-to-server.
500K+Monthly installs delivered
15+Markets in active rotation
4Verticals in focus
100%Performance based billing
What we do
Four functions, one pipeline.
We run the full acquisition loop in house — sourcing, buying, verifying and reporting. No resellers, no hidden layers, no traffic we cannot name.
Media buying
Daily bid and creative optimisation against downstream retention and monetisation signals. Underperforming sources are cut, not diluted across the budget.
Attribution
Full integration with the advertiser's MMP of record. Every install and in-app event is passed through server-to-server postbacks and reconciled.
Quality control
Pre-launch IVT screening, placement blocklists and GEO verification. We would rather run ten thousand clean installs than a hundred thousand that get clawed back.
How it works
Brief to reporting in four steps.
A typical launch takes five business days from signed IO to first confirmed install.
01
Brief & feasibility
You send the app, GEOs, vertical, CPI target and monthly cap. We confirm what is realistic within two business days.
02
Plan & setup
Media plan, tracking links, postback mapping and creative handoff. Caps and pacing agreed before launch.
03
Launch & optimise
Traffic goes live in controlled batches. Daily review against retention and event quality, not just install volume.
04
Report & scale
Weekly reconciliation by GEO and source. Sources that hold quality get more budget; the rest get removed.
Coverage
Where we run.
Inventory concentrates on fast-growing app markets where install volume is high and cost per install is efficient. We buy at GEO level and report at the same level.
Southeast Asia
Thailand · Vietnam · Indonesia · Philippines · Malaysia
South Asia
India · Pakistan · Bangladesh · Sri Lanka
Africa
Nigeria · Kenya · Ghana · South Africa · Egypt
Latin America
Brazil · Mexico · Colombia · Argentina · Peru
Approach
Small operation.
Small operation.
Tightly integrated.
A handful of advertising partners and networks, worked directly. Volume, GEO and cap are planned before launch and reviewed every week — not discovered in a monthly invoice.
Direct relationships. We work with a limited number of partners on agreed terms. No agency layers between the advertiser and the traffic.
Server-to-server reporting. Every conversion is confirmed by the attribution provider of record. We do not bill on client-side pixels or self-reported numbers.
Traffic quality first. Inventory is screened for placement quality, invalid traffic and GEO accuracy before it is scaled. Failing sources are removed permanently, not paused and retried.
Boring on purpose. No incentivised installs, no click injection, no brand bidding, no misrepresented placements. Our commercial model only works if the installs hold.
Verticals
Where we have repeatable playbooks.
Fintech & lending
Wallet, lending and micro-investment apps in Nigeria, Kenya, India and the Philippines. High-intent installs with strict post-install event checks.
Games
Casual and mid-core titles. Creative rotation at weekly cadence with retention-day-1 and first-purchase attribution as quality gates.
Commerce
Marketplace and quick-commerce apps across Brazil, Mexico and Indonesia. Install plus first-order CPA models.
Utility & tools
Security, VPN and productivity apps. Volume-oriented CPI campaigns with GEO and device-tier targeting.
FAQ
Questions partners actually ask.
Which markets can you run on short notice?
Nigeria, Kenya, Ghana, India, Pakistan, Bangladesh, Thailand, Vietnam, Indonesia, the Philippines, Brazil, Mexico and Colombia are in active rotation and can usually launch within five business days. Other GEOs are possible on request, subject to inventory checks and the advertiser's own restrictions.
Do you work on CPI, CPA or revenue share?
CPI is our default. CPA — install plus first purchase, first deposit, first order, or a specific in-app event — is available for partners who can pass event-level postbacks. We do not work on impression-based or fixed-retainer models.
How is attribution verified?
Through the advertiser's MMP of record — Adjust, AppsFlyer, Kochava, Singular, Branch or an in-house tracker. Click and conversion postbacks are mapped before launch, and reconciliation happens weekly by GEO and source. We never bill on self-reported numbers.
What is the minimum monthly volume?
We are a small operation and prefer depth over breadth. A typical engagement starts at 20,000 to 50,000 installs per month across one or two GEOs. Smaller tests are possible when there is a clear path to scale.
Do you accept incentivised or misrepresented traffic?
No. No incentivised installs, no click flooding, no click injection, no brand bidding, no adult or gambling placements unless explicitly approved in writing and permitted in the target GEO.
How do payments and settlement work?
Invoices are issued in USD and settled by bank transfer to our Hong Kong entity. Standard terms are net-15 for new partners, with net-30 available after three clean cycles. Company registration documents and director identification are available on request under NDA.
Let's talk
Send the GEO. Send the vertical.
Send the GEO. Send the vertical.
We’ll tell you if it works.
Advertisers, networks and MMP partners are welcome to request our media kit, sample reporting or a call.